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Julie Kuhlken
January 29, 2021 | Blog | Julie Kuhlken

Meet the new Pedernales Cellars Tasting Room Manager, Cathy Martell

We are excited to introduce our new Tasting Room Manager, Cathy Martell, who just joined the team at Pedernales Cellars.   

Cathy’s role at Pedernales Cellars marks a “coming home” of sorts. Originally from Wisconsin, Cathy has called the Texas Hill Country home since 2004. But not full time.

She graduated from the University of Wisconsin-La Crosse with a bachelor's degree in recreation management, which was a launching pad for a career in the hospitality industry, and has an excellent educational background to prepare her to manage our tasting room. Following graduation, she landed a full-time position in Texas at the historic Y.O. Ranch where she ran Y.O. Ranch Adventure Camp.

In 2012 Cathy accepted a seasonal job as the general manager of the Kenai Fjords Wilderness Lodge, a remote resort in Alaska. She has spent the last nine years wintering in Texas and working the warmer months at the resort in Alaska where she managed two full-service restaurants and led the operations of the entire resort. In this role, she oversaw a major upgrade of the facilities.  

A Growing Passion for Wine 

In her role at the Kenai Fjords Wilderness Lodge, Cathy was responsible for selecting the wines to pair with the all-inclusive meals. She relished the opportunity to learn about wine and experimenting with the perfect pairings.

“I really fell in love with wine while working in Alaska,” said Cathy. “I attended the annual wine shows and had the opportunity to meet with several representatives from wineries and learned more about wine. I also worked closely with my previous boss, a sommelier, to do wine training for our staff. That was a fascinating part of the job that spurred a much deeper curiosity about the world of wine.”  

That fascination with wine was further fueled by trips to Spain and Italy where she experienced an exquisite wine pairing dinner at a Michelin star restaurant and visits to family-owned wineries. In her travels she had the opportunity to learn about and experience how the climates and soils of various regions impact the flavors of wine.

“I have an Italian heritage, and true to that cultural identity, I love to eat and drink,” says Cathy. “Wine and food bring people together. My first trip to Italy really inspired me to keep pursuing an interest in wine. The more I learned, the more I realized there is always more to learn about wine. I’ve been to Italy four times now and love exploring wine.”

Cathy recently felt the pull of Texas hospitality and made the decision to pursue a new job in the hospitality industry that would keep her in the Lone Star State full time. As chance would have it, we had an opening at Pedernales Cellars that is an excellent fit for her background and expertise.

“Working at a winery in the Hill Country is a really exciting opportunity,” said Cathy. Just driving through the Texas Hill Country to Stonewall for my interview with Pedernales Cellars was amazing. It was a wonderful reminder of how the beautiful scenery drew me to Texas in the first place.”

Cathy has already become an integral part of our team in just the first week on the job. She is a great fit, and genuinely gets a rush from spending time with our guests.

“I love having the opportunity to meet tasting room guests and Pedernales Cellars Wine Club members,” said Cathy. “It is an absolute joy. I’m excited by the focus on wine education here. I’m really looking forward to continuing to learn about wine—particularly experiencing how wine is made—and helping our customers learn more about wine too. The passion of the team is so contagious, and I’m so glad to be in Texas working with a family-owned winery.”  

Cathy will help shape how we continue to evolve our guest experience as the pandemic restrictions change. She will be instrumental in planning live music and entertainment that tie in well with our focus on wine education and exceptional guest experiences.


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